A freelance designer based in Melbourne, Australia. I love bringing brands to life through strategic brand identity, product development, campaigns, content creation and digital design.

My official creative career spans over a decade but unofficially I have been designing, photographing and cutting up old magazines to create new layouts for as long as I can remember.

After graduating, I commenced my career working in a small studio designing business cards … hundreds of them. As I progressed through my career I was exposed to many different areas of design - packaging design, product development, catalogue design, typography, lettering, print design to name a few. During this time I was fortunate enough to observe and learn from senior designers, creative directors as well as work for a number of highly regarded retailers including; Adairs Kids, Myer, David Jones, Freedom, John Lewis, Kmart, Big W, Best & Lest, The Reject Shop, Ozmosis Surf and Baby Cottons.

With many years of notable accomplishments my greatest one by far is sitting with me right here. Family is the most important thing in my life and the driving force behind my work. My days consist of mood boarding, sketching, emails, caffeine, Frozen sing alongs, problem solving, laundry and multiple trips to Coles. I wouldn’t have it any other way.